Easy Insights – Intelligent Marketing Conversion Analysis and Omnichannel Attribution for Insight-Led Marketing
In today’s performance-based marketing world, comprehending customer journeys and assessing performance across multiple platforms is crucial. Conversion tracking and omnichannel attribution empower marketers to accurately assess which campaigns, channels, and touchpoints influence real results. EasyInsights delivers sophisticated analytics and automation tools designed to help businesses streamline their marketing data, maximise ad spend, and take data-backed actions in a privacy-compliant way.
The platform automates multi-source data management by merging metrics from various advertising, CRM, and analytics tools into a centralised dashboard. Whether you’re managing multiple campaigns across LinkedIn, Meta, and Google Ads, EasyInsights ensures complete visibility of performance metrics while minimising data silos and manual reporting errors.
Powerful Conversion Tracking with Multi-Touch Attribution
EasyInsights helps marketers to go beyond basic click tracking by offering accurate conversion tracking across all interaction stages. It lets teams to measure conversions that happen both digitally and physically, such as purchases, sign-ups, and leads—ensuring every meaningful customer action is tracked.
With flexible multi-channel attribution, businesses can identify which channels truly contribute to conversions. Instead of giving full credit to the last interaction, attribution models such as position-based, time-decay, or custom approaches distribute credit more accurately across multiple touchpoints. This allows marketers to distribute budget more effectively and boost overall ROI.
The integrated attribution framework also helps brands uncover hidden patterns in conversion paths, allowing for data-informed campaign optimisation and stronger performance insights.
Privacy-First Tracking with Server-Side Technology
As browser restrictions and privacy regulations evolve, traditional cookie-based tracking methods are becoming ineffective. EasyInsights solves this challenge with backend tracking, which ensures accurate data capture while maintaining user privacy.
Unlike front-end methods that rely on cookies, server-side tracking collects and processes event data directly from servers, eliminating data loss from ad blockers or tracking prevention mechanisms. This results in more precise attribution and compliant data handling—critical for businesses operating under strict data protection frameworks.
By adopting server-side tracking, companies can secure their analytics setup and maintain consistent insights even as the digital landscape shifts toward data-restricted conditions.
Automated Product Feed Optimisation
For e-commerce brands, product feed optimisation plays a crucial role in improving ad performance and visibility across platforms like Google Shopping, Meta, and marketplaces. EasyInsights simplifies this process by cleaning, categorising, and enriching product data to ensure that every listing meets merchant guidelines and search relevance criteria.
Optimised feeds raise click-through rates and conversion rates by delivering accurate, high-quality information to potential customers. Additionally, EasyInsights allows marketers to auto-sync inventory, pricing, and product attributes—reducing manual errors and ensuring real-time accuracy across multiple channels.
This automation not only conserves time but also maximises campaign profitability by ensuring that ads are always targeting the right audience with the right product data.
Next-Gen Tracking Without Cookies
The marketing industry is rapidly shifting toward a privacy-first approach, where third-party cookies are being phased out. EasyInsights drives this transformation with advanced cookie-free tracking solutions that allow marketers to continue capturing meaningful insights without compromising privacy.
By leveraging direct audience data and modern tracking signals, the platform allows for effective audience measurement and conversion attribution even in cookieless environments. This ensures that businesses can maintain data continuity, adjust campaigns, and execute data-driven actions despite regulatory and technological changes.
Cookieless tracking through EasyInsights also strengthens transparency, giving both advertisers and consumers greater confidence in how data is managed and used for performance measurement.
Key Reasons to Choose EasyInsights
Businesses across industries choose EasyInsights for its ability to unify data, simplify analytics, and deliver accurate insights across all marketing platforms. By cookieless tracking combining conversion tracking, cross-platform attribution, server-side tracking, catalogue optimisation, and privacy-safe analytics in one solution, the platform empowers marketing teams to focus on strategy rather than manual data operations.
Key benefits include:
• Centralised data management from all ad networks and analytics tools
• Real-time privacy-compliant tracking and reporting
• More efficient budget allocation through accurate attribution models
• Improved data accuracy with server-side and cookieless technologies
• Dynamic optimisation of product feeds for better e-commerce performance
Summary
In a landscape where privacy regulations are tightening and data fragmentation is increasing, EasyInsights emerges as a reliable solution for marketers seeking efficiency and insight. Its integrated capabilities in conversion tracking, cross-platform attribution, server-side tracking, and privacy-first analytics ensure that businesses can continue to measure success and respond confidently to future changes. With smart systems, precision, and compliance at its core, EasyInsights enables marketing teams to transform data into actionable intelligence and achieve long-term growth.